ArtWorld is a mixed reality art + culture platform available on iOS, Android and the web. Place and discover content anywhere in the world. Imagine a combination of museum + social media + marketplace. It's a global gallery connecting people from all over the world and has thousands of users.

Art direction, design and strategy for digital experiences, campaigns, packaging, print, emails and overall omni-channel experience.

Web and campaign design for cutting-edge shoe company Sorel. Creative direction and building of webpages in AEM for sorel.com home page, landing pages, emails and campaign pages.

Moodboards and AI Midjourney created stills for Garden of Life commercial highlighting the journey to wellness from using Garden of Life vitamins and products.

Design for Budweisers World Cup app project through Razorfish to entice people to engage with Bud during the World Cup and win prizes.

Concepting, web design and art direction for Victoria’s Secret website. Managed beauty category web design, helped convert beauty web pages into their own tab and increased sales by 83%.

Event signage and emails for hi-rise properties in NYC and San Francsico owned by the Paramount Group. Deliverables include over 28 different sizes for any event, postcards and digital images.

Cofounder and designer of NewHive. The platform was a multimedia web publiser and home of some of the freshest digital art out there. The site had over 11 million users and had the first ever sale of a URL as “Fine Art” at Art Basel.

Art direction for 2nd biggest website in the world. Art directed digital content creation, worked on internal decks for web and art direction standards.

Experiential graphics at South Street Seaport in New York City for Lower Manhattan Cultural Council annual gala.

Worked as product designer in the research department at Microsoft. Worked on multiple projects and devices taking them from inception and research to usable products, including the augmented reality program Tag. 

360 degree digital design for web, email and social for Kiehl’s- a skincare and body care brand that started as a pharmacy in New York City in 1851.

Design package for Sara Mirucki, music manager. Created turnkey Squarespace site including branding, type and color palette, business cards, email and copy.

Developed creative strategy and visual guidelines to maintain aesthetic across all stores globally.

Worked with Wellington Management through Razorfish to create updates to global website and Unique Perspectives campaign. Wellington manages over 1 trillion dollars in client assets.

Web and email design for Ann Taylor LOFT clothing brand headquartered in Times Square.

Launched DKJC in Western New York, a landscaping, real estate and snow removal company. Did website, print, branding and signage. The company is now thriving with tons of happy clients.

Designed bra fitting guide for online as well as a catalog of all bra types.

Collaboration between PAPER magazine and Sorel featuring new collection of spring sandals and celebrity nail artist MEI.

Created and maintained new website for SaratogaLiving.com and initiated digital strategy including digital advertising. Site went from 2K monthly users to over 10K monthly users. Created social media strategy including Facebook, Twitter and Instagram. 

Design and concepting for Lower Manhattan Cultural Council annual gala.

Worked with NYC Government to create an annual report capturing the multi-billion dollar development project Hudson Yards in Manhattan.

Worked with Seattle Public Library to successfully raise 1 million dollars in a fundraiser to help support the public libraries keeping their doors open and buying new books. Also created support materials for events that the library hosted.

Designed for FYE and other music stores (at the time TransWorld owned approx. 1,100 music stores) designing visual merchandising. Highlighted here: plexiglass designs for their flagship store to match iTunes, a gift card center, a mix and burn center to create digital mixes.

A collection of digital collages created using NewHive, the multimedia publisher company that I cofounded. We had over 11 million users and some of the freshest art out there.

Examples of site navigation for global site and user flows.